Have you been to the supermarket recently? More than likely you have. You’ll notice it’s more akin to a sheep pen or a chicken factory than somewhere you’d enjoy going. They try to liven the place up by playing music but more often than not, it’s lift music better suited to coma patients.
I’m not a fan as you can probably tell but things came to a head last week when I went in to my local Sainsbury’s to buy onions, mince, kidney beans and shampoo. A reasonable request some would say. Once I’d got the food, I went over to the shampoo aisle. This is somewhere that men rarely visit. You can see why.
There’s not a single male-orientated product on the shelves. I stood there for a good five minutes staring at everything from Pantene to Aussie wondering whether there was anything that I could justifiably buy and explain to various family members.
There was one. A brand of caffeine shampoo that was hidden away up in the far right hand side at the very top. The issue with this is that my brother has the exact same shampoo, which I have been stealing as I have none. He goes back to school in less than a month. This means that he will probably take my bottle of shampoo back with him, which makes my purchase a waste of money.
So there was absolutely nothing I could buy in the one place I would expect to have the biggest possible selection. How ridiculous is that? My sister spent her five minutes in the same location deciding between the hundreds of shampoos she could buy as a woman.
I don’t know whether it’s the fault of supermarkets or shampoo companies so they’re both going in Room 101 to be endlessly presented with choices, none of which are what they really want.
Submitted By: James Higgins (Twitter: @obmij1)